wary of "green consumer" claims.
Growing consumer interest in environmental issues has encouraged many
companies to pursue environmentally sound or "green" images.
There are a growing number of reputable companies. Unfortunately,
often businesses only change their image and not their product or
service! The best defense against false claims is to look at labels
closely and to question salespeople with a critical ear.
labels. Don't trust the company's marketing claims; read the
label and find out the ingredients of the products being used. The ingredients
speak for themselves.
the toxicity and environmental effects of each ingredient and decide whether you think the product is environmentally sound. There
is at least one fertilizer on the market that bills itself as "natural
based," but in reality, this product contains a small percentage
of composted chicken manure mixed with a large percentage of synthetic,
service people. When a service provider asserts that he or
she has an alternative lawn care or indoor pest control service, find
out the specifics of their program - an integrated pest management program
is only as good as the principles of the person providing it. What products
do they consider acceptable? Do they monitor for pests (good) or spray
on a fixed schedule (bad)? Do they attempt to determine the cause of
a pest problem and fix it (good) or do they treat the symptoms only
(bad)? Do they perform yearly soil tests? Do they keep records of their
monitoring results? What training do they have in alternative services?
Is most of their business is chemically-based programs or alternative