Getting Your Message In The Media
Understanding the fundamentals of working with the print and news
media is important. Below find tips on how to interest reporters and
get coverage, create public service announcements, give and get interviews,
work with editorial boards, develop an effective media strategy or campaign
and more. Keeping pesticides away from children, neighbors, pets, wildlife,
water and the environment is going to take changing people's minds about
what's happening, what's available, and what's possible!
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How to get editorials and engage editorial boards (20/20 Vision, Fenton Communications)
- How
to release a new report, study or survey (Fenton Communications)
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How to work with the Media General tips, press releases, media kits, and more (ASCD)
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How to speak with policymakers, write editorials and more (20/20 Vision)
- How to secure newspaper editorials, Place Stories On TV, and Make Reports Newsworthy (Fenton Communications)
- How to pick your target audience (Green Media Toolshed)
- How to manage a successful media campaign (Fenton Communications) - takes a minute to open
- Public Service Announcements: Support Offered By Beyond Pesticides (Beyond Pesticides)
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Public Service Announcements: PSA 1-2-3s (Beyond Pesticides)
- Public Service Announcements: Sample cover letter to radio or TV stations (Beyond Pesticides)
- Public Service Announcements: Sample scripts for West Nile virus/Mosquitoes (Maryland Pesticide Network, BURNT)
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Press Release Checklist (Youth Action)
Public Service Announcements:
Professional communications organizations that specialize in environmental non-profits:
Beyond Pesticides is currently coordinating three national coalition campaigns toward changing people's minds about what's possible. To become more involved, contact Beyond Pesticides about the:
School Pesticide Reform Coalition (SPRC)
National Coalition for Pesticide-Free Lawns
Alliance for Informed Mosquito Management (AIMM)