Service Announcements for Beyond Pesticides Coalitions (pdf
What is a PSA and how can it be effective?
Public service announcements (PSAs) are messages intended for the benefit
of the public (particularly health and safety) and are free of charge.
The goal of the PSA is twofold: to raise awareness of the potential
health/environmental problem and to generate calls from concerned people.
PSAs can come in the form of a voiced over radio ad, a TV ad, or a script
read by the DJ. Stations get many requests to run PSAs and it is entirely
up to them which they run, when and how often, so it’s best to
try to make your message as compelling as possible. PSAs are valuable
because they offer a large and affordable venue to spread our message.
Airing our message as a PSA also lends it credibility in the mind's
of listeners and viewers and can create a broader base of supporters.
Beyond Pesticides help you do a PSA?
Beyond Pesticides teamed up with Peter Drew of Peter Drew Voiceovers
who generously offers his services to Beyond Pesticides coalition members
on a pro-bono basis. You can ask Peter to voiceover your local organization’s
name and contact info on existing PSAs or you can choose to have the
PSA refer callers to 1-888-No-Poison sponsored by Beyond Pesticides.
Beyond Pesticides will field generated calls and refer the callers back
to your organization. Have a packet prepared to send callers or a way
to provide them more information. You can also ask Peter to create a
new PSA for you with a new script, help you write a script, review the
cover letter to stations, and answer questions on how best to get your
PSA aired. Beyond Pesticides offers a general how-to fact sheet on PSAs,
offers sample and suggested scripts for school and mosquito PSAs, and
a sample cover letter to be sent to media stations.
are presently available to me?
Excellent Safer Schools PSAs have already been produced for both TV
and radio and are available for immediate use. Either can be tailored
to any group or market or can run as is (sponsored by Beyond Pesticides).
It focuses on the dangers of pesticides to children, the assurance that
there are safer methods o pest control, and the 1-888-no-poison number
where the listener can get more info. PSA scripts on good mosquito management
are also available.
it take to get my PSA aired?
Ideally, it takes three people to do the needed production and distribution,
and maybe a “PPP” Pesticide PSA Party to get the bulk of
the work done in one evening! There are essentially Five Steps: duplicate
(burn) the CD with the voiced over PSA, contact local stations to identify
the contact person handling public affairs materials, do a data merge
and print the cover letters, mail letters with the CD, and within a
week follow up with a call to each station contact to ask if they received
the package and thank them for considering it for airing (do not ask
them to air it).
How do I
get a copy of the PSA or more information?
Contact Peter Drew for a copy of the PSA on a CD. Peter
Drew Voiceovers; Voiceovers for all electronic media, 860-291-9476.
Contact Beyond Pesticides for fact sheets, sample scripts and cover
letters, or information on groups who have used PSAs.